Tuesday, January 4, 2011

Best Buy Renews Race Sponsorship with Richard Petty Motorsports

Worldwide electronics retailer to serve as a primary sponsor of AJ Allmendinger and the No. 43 for 26 events during the 2011 NASCAR Sprint Cup Series season

CONCORD, N.C. (Jan. 4, 2011) – Best Buy Co., (NYSE:BBY), a leading retailer of consumer electronics, and Richard Petty Motorsports (RPM) today announced their continued partnership for the 2011 NASCAR Sprint Cup Series season. The agreement extends Best Buy’s status as primary sponsor of the No. 43 driven by AJ Allmendinger.

“Best Buy is proud to renew our relationship with Richard Petty Motorsports and driver AJ Allmendinger for the 2011 season,” said Drew Panayiotou, senior vice president, Marketing, Best Buy. “Richard Petty is a motorsports icon and is well respected within the sport of NASCAR. Being a part of a team with his leadership is a privilege. We will be doing some innovative work with Richard Petty Motorsports surrounding our sponsorship, creating new and fun ways to engage the fans. We look forward to continuing our support of AJ and the No. 43 team as they strive to make their way to Victory Lane.”

Best Buy will be the primary sponsor for 24 Sprint Cup Series events in 2011and will be featured as the primary sponsor for two non-points events, The Duels and the Sprint All-Star race. In addition, Best Buy will serve as an associate sponsor for the No. 9, driven by Marcos Ambrose. The deal marks the company’s second year with driver AJ Allmendinger and its seventh year in the sport of NASCAR.

“It’s great to have Best Buy back onboard our No. 43 Ford,” said Allmendinger. “They have been a great partner and I’m really excited about the opportunity to work with an organization that is as passionate about its racing program as I am. I think this is going to be a great year for this Richard Petty Motorsports team and I can’t wait to get the Best Buy Ford into Victory Lane.”

AJ Allmendinger displayed a solid performance during the 2010 NASCAR Sprint Cup Series with two top-5 and eight top-10 finishes. In addition, he scored his first-career pole at Phoenix International Raceway. Allmendinger closed the season 19th in the NASCAR Sprint Cup Series standings, a career-best.

Best Buy Racing 2011 Primary NASCAR Sprint Cup Events
2/12 The Duels
2/20 Daytona
3/6 Las Vegas
3/20 Bristol
3/27 California
4/3 Martinsville
4/17 Talladega
5/7 Darlington
5/15 Dover
5/21 All-Star (Charlotte)
6/5 Kansas
6/19 Michigan
6/26 Infineon
7/17 New Hampshire
8/7 Pocono
8/14 Watkins Glen
8/21 Michigan
9/4 Atlanta
9/10 Richmond
9/18 Chicago
9/25 New Hampshire
10/2 Dover
10/15 Charlotte
10/30 Martinsville
11/6 Texas
11/20 Homestead

About Richard Petty Motorsports:
Known to many simply as “The King,” Richard Petty is the most decorated driver in the history of NASCAR racing, winning a record 200 races and seven NASCAR Sprint Cup Series championships during his illustrious career. In late 2010, Petty partnered with Medallion Financial and DBG Investments to purchase the assets of Richard Petty Motorsports. Richard Petty Motorsports will field two teams in competition in the NASCAR Sprint Cup Series in 2011. AJ Allmendinger will remain behind the wheel of the famous No. 43 Ford and Marcos Ambrose will drive the No. 9 machine with sponsorship from Stanley and DEWALT.

About Best Buy Co., Inc.:
With operations in the United States, Canada, Europe, China, Mexico and Turkey, Best Buy is a multinational retailer of technology and entertainment products and services with a commitment to growth and innovation. The Best Buy family of brands and partnerships collectively generates more than $49 billion in annual revenue and includes brands such as Best Buy; Best Buy Mobile; Audiovisions; The Carphone Warehouse; Future Shop; Geek Squad, Jiangsu Five Star; Magnolia Audio Video; Napster; Pacific Sales; and The Phone House. Approximately 180,000 employees apply their talents to help bring the benefits of these brands to life for customers through retail locations, multiple call centers and Web sites, in-home solutions, product delivery and activities in our communities. Community partnership is central to the way Best Buy does business. In fiscal 2010, Best Buy donated a combined $25.2 million to improve the vitality of the communities where their employees and customers live and work.

For more information about Best Buy, visit www.bby.com

Credit - Best Buy News

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