Relativity Media Co-Sponsors No. 43 Race Car at 2011 Texas NASCAR Sprint Cup Series with Immortals Branding
Relativity Media and Virgin Produced will promote its upcoming epic adventure Immortals to millions of NASCAR fans by co-sponsoring the No. 43 Richard Petty Motorsports Ford. Through its partnership with Sir Richard Branson’s Production Company Virgin Produced, Relativity will join Best Buy and Richard Petty Motorsports in this co-branding initiative. The celebrated AJ Allmendinger, also known as “The Dinger,” will drive the No. 43 car at the 2011 NASCAR Sprint Cup Series event at Texas Motor Speedway in Ft. Worth, Texas on November 6, 2011, five days before Relativity’s Immortals opens in theaters on November 11, 2011.
Branded with Best Buy logos, The No. 43 race car will also feature the Immortals title treatment placed on the hood, upper rear quarter panels and deck lid. In addition, the crew and Allmendinger will wear Immortals hats and shirts, as well as the title treatment on the pit wall banner. Relativity will also have access to trackside photography services, Richard Petty Motorsports digital media efforts, autographed merchandise and more public relations support as a result of this collaboration.
Relativity formed its innovative partnership with Virgin Produced in 2010 with a first look deal in which the company produces films for the studio. Virgin Produced’s presence across a diverse range of businesses is what brought Relativity Media, Best Buy and Richard Petty Motorsports together for this No. 43 RPM Ford branding takeover. Best Buy will also feature Immortals custom video content on media walls in its stores nationwide from November 1, 2011 through opening day on November 11, 2011. Virgin Produced also brought together Relativity and NASCAR hall-of-famer Richard Petty, co-owner of the NASCAR team for which Allmendinger drives, through its existing relationship with them.
From the producers of 300, Mark Canton, Gianni Nunnari, and Relativity’s CEO Ryan Kavanaugh, Immortals stars Henry Cavill (Superman: Man of Steel), Luke Evans (Robin Hood), Kellan Lutz (Twillight), Isabel Lucas (Transformers: Revenge of the Fallen), Freida Pinto (Slumdog Millionaire), Stephen Dorff (Public Enemies), John Hurt (Hellboy) and Mickey Rourke (Iron Man 2). Directed by Tarsem Singh (The Cell, The Fall) and written by Charles Parlapanides and Vlas Parlapanides, Immortals tells the story of the ruthless King Hyperion (Rourke), who leads his bloodthirsty army on a murderous rampage across Greece to find a deadly weapon that will destroy humanity. A mortal chosen by Zeus named Theseus (Cavill) must lead the fight against Hyperion and his evil army with the fate of mankind and the Gods at Stake.
Credit - www.ajallmendinger.com
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